Chapter 1: Brief Introduction to SEO
SEO, or search engine optimization, is a collection of cutting-edge strategies and techniques that work for featuring your website pages in organic search results. Using proper search engine optimization, you can significantly improve your business website's organic positions, obtain relevant traffic, promote your products or services, and increase revenue and sales.
Before learning any SEO guide for beginners, you need to understand that search engine optimization is not about a single rule or practice. On the contrary, it all about sophisticated approaches and sets of methods aiming to expand your online authority and reputation. Proper search engine optimization services that you can find on the web should be related to your website's profound and complete enhancement. Otherwise, all your efforts and money spent are in vain.
SEO can be performed on-site and off-site, and therefore search engine optimization is usually split into on-page SEO and off-page SEO. One more branch of SEO can be mentioned to help you understand the basics — technical SEO, which is related to the site's backend and its betterment.
On-Page Search Engine Optimization Explained
On-page (on-site) SEO is all about targeting keywords with the help of evergreen texts placed on your website pages. Of course, you need to conduct a comprehensive site analysis first and then define your competitors and their keyword gaps to build a valuable SEO strategy for your online business.
Once this is done, you need to select the most relevant keywords to target with your site pages and implement them within the page content wisely. Keep in mind that keyword stuffing is dangerous nowadays, as it seems suspicious to Google. That is why the methods you use to input keywords within the body content are paramount.
Indeed, in this SEO guide for beginners, we are sure that keywords are of vital importance. Nevertheless, they work only in combination with other essentials related to SEO. In our definitive guide to SEO in 2021, we want to mention the page metadata (meta title and meta description) and URL slug as other must-haves for successful SEO performance.
These essentials are important to Google as they help site crawling bots understand what your site pages are about. Page URL and metadata definitely shouldn’t be neglected as they play a meaningful role in the full on-page SEO optimization.
One more crucial thing about on-page SEO optimization that we want to highlight in this SEO guide for beginners is page headings. Yes, page headings help build the structure of the page and make it clean and organized for search engines.
Lack of headers can cause plenty of crawling issues, affecting the way Google sees your page content. Thus, if you will deal with the on-page SEO optimization yourself, pay attention to keywords, content, URL slug, page metadata, and accurate headings (H1-H6) to achieve your goals.
Off-Page SEO Explained
This new and fresh SEO guide for beginners is all about comprehensive information everyone can read and understand about SEO. That is why it is essential to explain another vital aspect of search engine optimization — off-page SEO.
The off-page SEO, or on-site SEO, is a branch of search optimization related to actions that take place outside of your business website. While you can manually adjust some core details on your site to improve the on-page SEO, the off-page optimization allows you to better your organic performance and increase your ranking by linking or promoting your website on other platforms or resources.
Beginners guide to SEO from theSEObar contains white-hat SEO techniques as we follow only honest ways for an SEO boost, and is it the central policy of our company. That is why we strongly advise you to avoid that paid link-building that refers to black hat SEO and can dramatically plunder your site reputation and even become the cause of Google penalties. You can obtain links naturally or build some manually, and both ways are entirely safe for your site authority.
Natural links are those backlinks that are given without any actions from the side of a website owner. For example, you run an online sports nutrition store and feature free effective fitness programs in your blog article by linking to a specific website. So, you just give your online audience advice to check out valuable content that is entirely related to the niche you occupy.
Manually built links can be achieved by planned activities related to link building. For example, you ask your customers to link to your site or reach out to niche bloggers for spreading your content.
To understand the principle of quality and valuable off-page SEO, imagine a massive ball with thousands of dots connected with a thread. Here the ball is the worldwide web, the dots are websites representing online businesses, and the thread declares those links essential to Google and website rankings.
If your website boasts an exceptional product, excellent service, or engaging content, plenty of other sites will feature it to provide their audiences with interactive material.
Suppose you are mentioned within tons of other resources naturally. In that case, you seem trustworthy, engaging, and useful to Google as every search engine aims to deliver the best and the most relevant search results to web users. That is why, in this SEO guide for beginners, we recommend creating superior content on your platforms so that others enjoy it and gladly share it across the web.
All You Need to Know About Technical SEO
The last but not the least branch of search engine optimization we want to mention in our SEO guide for beginners is technical SEO. It is essential in the whole SEO workflow as it influences your website indexing.
Technical SEO is the process of comprehensive site optimization to check and fix all possible issues that may delay or harm your website indexing phase. Using the best technical SEO practices, you can achieve an excellent webpage that boasts spotless code and can be easily accessed and crawled by search engines.
In this Google SEO guide for beginners from theSEObar’s seasoned specialists, we want to mention that your site’s speed and the purity of its code are the pillars of successful technical optimization. Therefore, structured data and user experience are meaningful these days. The website is up-to-date from the aspect of technical SEO in case
- it is fast and has active links;
- search engines can access and crawl it hassle-free;
- its sitemap and robots.txt are relevant and updated;
- it doesn’t have duplicate content;
- it has a secure HTTPS protocol.
Moreover, if your website has multiple languages to target different countries and markets, you need to employ hleflang for technical SEO. The hreflang helps search engines to define the country and language the particular page is meant for and resolves the possible issue with content duplicates on different site versions.
Technical SEO works only if you perform it correctly. That is why we do not recommend adjusting the geek things yourself. It is better to hire an SEO expert who will professionally implement the most suitable technical SEO strategy.